Deep Dive:

• Analyze brand potential
• Understand unique value and audience resonance

Identify Needs Fulfilled:

• How it improves customers’ lives
• How it solves specific problems

Unique Value Proposition:

• Define what makes it special
• Compare to discovering your own passions and strengths

Profile Characteristics:

• Define the perfect customer
• Target market and secondary market

Customer Needs:

• Determine their needs
• How your products or services meet these needs or how they can add value

Market Comparison:

• Identify gaps in your offering
• Best solutions in the market
• Why your product or service is the better choice

Outreach Strategy:

• Consider the best ways to reach your customer

Discovery:

• How customers find your product

Touchpoints:

• Key experiences influencing decisions

Ease of Access:

• How easy you are to find

Enticement:

• What attracts clients to reach out

Pathway Evaluation:

• Assessing the connection process

Understand Product Value:

• Clarify product or service value
• Identify ideal customer
• Define best connection pathways

Identify Gaps:

• Determine missing elements for successful selling

Choose Channels and Tactics:

• Select channels resonating with target audience
• Develop tactics highlighting unique benefits

Craft Messaging:

• Tailor messages to customer needs and desires

Test Strategy:

• Implement connection strategies
• Learn through trial and error

Engage Audience:

• Create meaningful, authentic dialogue
• Use storytelling to showcase impact
• Share customer testimonials
• Develop interactive content for participation

Build Relationships:

• Continuously offer value and relevance
• Foster ongoing engagement with your audience

Ongoing Analysis:

• Reflect on what’s working and what’s not
• Use sales metrics, customer feedback and campaign performance data

Refine Strategies:

• Adapt based on analysis
• Align efforts with customer needs and market trends

Continuous Improvement:

• Plan improvements based on market demands
• Keep moving forward

Explore Opportunities:

• Introduce complementary products or services
• Reach new market segments
• Leverage new sales channels

Ground Expansion:

• Align with core value proposition
• Maintain understanding of target customer